Resume

Driving Growth with Cutting-Edge Automation & Adaptable Frameworks

Backed with 10+ years of marketing and systems experience, I’m a seasoned Marketing Ops leader who boosts revenue and optimizes operations for B2B startups and Fortune 500s.

What does that mean for you?

Streamline Operations

Simplify complex business needs to keep your team running smoothly and efficiently.
Leverage Data

Make informed decisions with advanced data insights.
Scale Growth

Drive growth at every stage with GTM frameworks and adaptable processes.

differentiators

Problem-Solving Pathfinder: Translates big-picture vision into plans connecting actions to revenue

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Problem-Solving Pathfinder: Translates big-picture vision into plans connecting actions to revenue 🤓

Team Development Catalyst: Expands talent potential quickly and efficiently, doing more with less to deliver quality work

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Team Development Catalyst: Expands talent potential quickly and efficiently, doing more with less to deliver quality work 🚀

Operational Optimizer: Seeks ongoing improvement in teams, tech, and processes for profitable growth and reduced costs

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Operational Optimizer: Seeks ongoing improvement in teams, tech, and processes for profitable growth and reduced costs 🦄

Career highlights

Increased Revenue

Created an additional 5% ARR organic growth from the RevOps department through improved forecasting core resource needs and improving service offerings that maximized team skill within the RevOps department
Improved Performance

Adopted streamlined hub and spoke processes and improved team delivery by 13%, while maintaining team utilization of 70-80%, reducing external contractor costs
Enterprise Execution

Architected and launched the process to send dynamic offers at scale for 150K+ email communications per week

Certifications & Accredidations

Salesforce Certified Administrator (SCA)

Salesforce
Marketo Engage Business Practitioner

Adobe
Marketing Software Certified

Hubspot
MO Pros Community Ambassador

MarketingOps.com

Experience

Unreal Digital Group (July 2022 - February 2024)

$7.5M digital B2B demand generation and advertising agency serving Fortune 500 to Series A Startups. Hired to lead marketing operations and grew responsibilities to reposition and rebrand the team and develop new offerings.

Promoted to help the firm become a global company. Rebranded and expanded team capabilities with certified platform-agnostic RevOps professionals. Reported to the Company President, managing 15-30 clients worth $1.25M with 5-10 employees and contractors and a $600K budget.
• Pivoted the team to an async “Always On” global mindset, acted as agency Lead technical SME through speaking engagements and content development, and realigned RevOps team objectives to support global expansion.
• Forecasted core resource needs and service offerings roadmap for maximized team skill utilization and product offerings for the RevOps department, leading to an additional 2% ARR growth from RevOps.
• Adopted streamlined hub and spoke processes and improved team delivery by 10-15%, while maintaining team utilization of 70-80%, reducing external contractor costs.
Responsible for the Marketing Operations Practice service delivery and continuous improvement. Reported to the General Manager managing 15-30 clients worth $1.25M with 5-10 employees and contractors and a $600K budget.
• Re-energized team culture through consistent 1:1s, monthly team development meetings, road mapping, and empowering each team member to take ownership in practice development.
• Transformed the Marketing Operations Practice into a Center of Excellence (COE) by addressing team skills gaps around lead management, cross-system data flow and mapping, and creating a more seamless onboarding experience for new client engagements.

Planet Home Lending (July 2020 - June 2022)

$618M mortgage and loan servicing firm. Initially hired to build out nurture strategies for the business and migrate marketing efforts to Marketo for Retention team but expanded responsibilities to oversee the marketing tech stack used across the business

MarTech SME Lead, overseeing implementation, refinements and compliance of tech stack to support B2B GTM initiatives. Reported to the Chief Marketing Officer, managed 5 vendors, 3-4 employees and interns, and a $250-500K budget.
• Recruited and onboarded new hires to grow team capabilities.
• Developed over 20+ omnichannel campaign strategies (including email, paid, social, text, chat, direct mail and calls) across B2B and B2C customer journeys for Marketing, Sales, and Customer Success.
• Architected and launched process to send dynamic offers at scale for 150K+ email communications per week leveraging Velocity Scripting and migrating from ClickDimensions to Marketo enabling data flow to track end-to-end funnel campaign conversions and successes.
Responsible for improving the customer experience by building and maintaining lead lifecycles, scoring, and attribution tracking. Reported to the Chief Marketing Officer, managing up to 3 interns and a $300K budget.
• Onboarded and trained interns to support omnichannel campaign content and operations.
• Established lead management process by creating a consistent, core infrastructure to track demand gen pipeline leads, nurturing leads, and growing sales potential.
• Improved the customer experience by partnering with department leads to identify and close gaps in cross-system data flow and developed solutions to fix inconsistencies.

FieldAware (February 2019 - June 2020)

$10M field services software startup. Hired to clean up and administer Marketo. Owned marketing programs, email campaigns, database maintenance, and reports. Reported to VP of Marketing, managing 4-5 consultants.

• Increased conversions and engagement 3x by establishing a demand generation strategy with marketing, sales, and customer success using hub and spoke content development, promotional videos, and email and social media programs that included paid social.
• Rebuilt Marketo integration, addressing issues with Netsuite, leveraging middleware Vertify, then auditing, developing, and remapping data flow between systems.

Agency Entourage (June 2017 - December 2018)

~$5M digital marketing agency. Hired on as an Account Manager to support client holistic marketing needs. Reported to the Head of Account Services, managing 5-10 clients, 2-3 interns, and 4-5 vendors and consultants.

• Grew contract renewal and new business revenue by 5-10% during tenure. Oversaw the intern rotation program to support jumps in workloads.
• Implemented client strategic communication plans that maintained top 10 SEO results and social engagement benchmarks.

Lake Austin Spa Resort (October 2015 - May 2017)

~$21.8M luxury resort. Hired on to support client holistic marketing campaigns. Reported to CMO.

• Managed brand's paid and organic omnichannel strategies and content for paid, social, email, web, and direct mail
• Oversaw and implemented website rebuild, including printable, dynamic calendars for guest schedules

Consumer credit counseling service of greater dallas (June 2014 - June 2015)

Financial Education and Counselling Nonprofit. Hired to support client holistic marketing campaigns. Reported to CMO.

• Coordinated marketing campaigns from preliminary stages through execution
• Assessed costs, basic analytics, and troubleshooted problems that arose within marketing campaigns
• Maintained external communication channels such as social media platforms, company websites, CRM email marketing and print materials
• Assisted in content creation and promotion for marketing campaigns from preliminary stages through execution
• Assessed costs, basic analytics, and troubleshooted problems that arose
• Maintained external communication channels such as social media platforms, company websites, CRM email marketing and print materials
• Designed collateral for company marketing campaigns, heavily focusing on main fundraising event Purses with a Purpose
• Redesigned Purses with a Purpose fundraiser website and updated fundraiser auction site
• Assisted Fund Development Department in other duties as assigned such as photography of auction items

Austin College (September 2010 - May 2014)

Liberal Arts Higher-Ed Institution. Reported to Associate Director of Alumni Communications for 4 academic years, supporting digital content creation, social media, and website content for the college.

• Oversaw content generation for agency social media platforms
• Produced weekly agency blogs reflecting the current digital scene

CRUSH BRANDS (May 2013 - Aug 2013)

Boutique Social Media Agency for luxury brands, celebrities and influencers. Summer intern reporting to agency owner, driving digital content creation, social media, and blogging for the company’s personal brand.

• Oversaw content generation for agency social media platforms
• Produced weekly agency blogs reflecting the current digital scene

CORE COMPENTENCIES

SKILLS

Operations

Business Systems & Architecture
Cross-System Data Governance
Legal & Compliance
Policy & Procedure Protocols
Management

Cross-functional Team Collaboration
Executive Leadership Alignment
Fiscal Coordination & Responsibility
People Management & Development
Resource Allocation & Optimization
Growth

Acquistion & Retention
Channel Partnerships
Customer Segmentation
Funnel Marketing
Strategy

Content Creation
Customer Journey Experience
Demand Generation & Lead Nurture
Go-to-Market (GTM) & Omnichannel Marketing
Revenue Forecasting
Innovation

Artificial Intelligence (AI) Optimization
Conversion Rate Optimization (CRO)
CX & UX Optimization
Emerging Technologies
Process Efficiency & Optimization
Analysis

A/B Testing
Campaign Performance
Competitive Analysis & Market Research
Data Analysis & Auditing
Revenue Tracking
Automation

Campaign Attribution
Campaign Execution
Cross System Automation
Lead Lifecycle, Lead Scoring,
Sales Enablement
Administration

Campaign Creation & Deployment
Data Hygiene & Mapping
Policy & Procedure Documentation
Presentation Creation
System Auditing